Current:Home > MarketsAI might take your next Taco Bell drive-thru order as artificial intelligence expands -CoinMarket
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-16 11:39:57
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (33)
Related
- Current, future North Carolina governor’s challenge of power
- Divorce of Kevin Costner and Christine Baumgartner is finalized, officially ending their marriage
- Michael Strahan’s Daughter Isabella Details “Horrible” First Round of Chemotherapy Amid Cancer Battle
- Biden says he's considering additional sanctions on Russia over Alexey Navalny's death
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Hoda Kotb says she wants Kelly Rowland to 'come back' after singer's 'Today' show departure
- FTC to refund $1.25 million to those tricked by LASIK surgery chain. Here's how to file a claim
- What to know about the death of 11-year-old Audrii Cunningham in Texas
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- Former NFL player Marshawn Lynch resolves Vegas DUI case without a trial or conviction
Ranking
- Meta releases AI model to enhance Metaverse experience
- Malia Obama Is Now Going by This Stage Name
- Malia Obama Is Now Going by This Stage Name
- Sam Bankman-Fried makes court appearance to switch lawyers before March sentencing
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Churches and nonprofits ensnared in Georgia push to restrict bail funds
- Chicago Sues 5 Oil Companies, Accusing Them of Climate Change Destruction, Fraud
- 'Flying over water': Why this electric car-boat vehicle will move like a plane
Recommendation
Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
Jury starts deliberating in trial of New Hampshire man accused of killing daughter, 5
Disaster follows an astronaut back to Earth in the thriller 'Constellation'
What to know about the death of 11-year-old Audrii Cunningham in Texas
Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
Alabama court ruled frozen embryos are children. Experts explain potential impacts to IVF treatment.
Wisconsin bills to fight ‘forever chemicals’ pollution, speed ballot counting in jeopardy
Usher Reveals Swizz Beatz’ Reaction to Super Bowl Performance With Alicia Keys