Current:Home > NewsIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -CoinMarket
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-17 13:53:15
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (539)
Related
- Tom Holland's New Venture Revealed
- West Virginia Senate OKs bill to allow veterans, retired police to provide armed security in schools
- A British D-Day veteran celebrates turning 100, but the big event is yet to come
- Would David Wright be a Baseball Hall of Famer if injuries hadn't wrecked his career?
- The Grammy nominee you need to hear: Esperanza Spalding
- During 100 days of war, a Gaza doctor pushes through horror and loss in his struggle to save lives
- NFL playoff games ranked by watchability: Which wild-card matchups are best?
- Mississippi Supreme Court won’t hear appeal from death row inmate convicted in 2008 killing
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- FAA ramps up oversight of Boeing's manufacturing procedures
Ranking
- All That You Wanted to Know About She’s All That
- Mississippi Supreme Court won’t hear appeal from death row inmate convicted in 2008 killing
- A British D-Day veteran celebrates turning 100, but the big event is yet to come
- Hertz is selling Teslas for as little as $21,000, as it offloads the pricey EVs from its rental fleet
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- The Australian Open and what to know: Earlier start. Netflix curse? Osaka’s back. Nadal’s not
- 'Frankly astonished': 2023 was significantly hotter than any other year on record
- Tragedy unravels idyllic suburban life in 'Mothers' Instinct' trailer with Anne Hathaway, Jessica Chastain
Recommendation
Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
Alabama is close to hiring Kalen DeBoer from Washington to replace Nick Saban, AP source says
Guatemalans hope for a peaceful transition of power with Bernardo Arévalo’s upcoming inauguration
Seal poses in rare appearance with 4 kids on 'Book of Clarence' red carpet: See the photo
'Most Whopper
Tom Holland Addresses Zendaya Breakup Rumors
Iowa campaign events are falling as fast as the snow as the state readies for record-cold caucuses
From Elvis to Lisa Marie Presley, Inside the Shocking Pileup of Tragedy in One Iconic Family