Current:Home > StocksTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -CoinMarket
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-18 16:39:55
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (366)
Related
- Bodycam footage shows high
- Summer School 2: Competition and the cheaper sneaker
- AMC Theaters reverses its decision to price tickets based on where customers sit
- 10 years ago Detroit filed for bankruptcy. It makes a comeback but there are hurdles
- A South Texas lawmaker’s 15
- South Korea's death toll from rainstorms grows as workers search for survivors
- Despite a Changing Climate, Americans Are ‘Flocking to Fire’
- Is COP27 the End of Hopes for Limiting Global Warming to 1.5 Degrees Celsius?
- Intel's stock did something it hasn't done since 2022
- Despite a Changing Climate, Americans Are ‘Flocking to Fire’
Ranking
- Brianna LaPaglia Reveals The Meaning Behind Her "Chickenfry" Nickname
- A Hospital Ward for Starving Children in Kenya Has Seen a Surge in Cases This Year
- Amazon Prime Day 2023 Beauty Steal: Get 10 Breakout-Clearing Sheet Masks for $13
- Reese Witherspoon Addresses Speculation About Her Divorce From Jim Toth
- Federal hiring is about to get the Trump treatment
- Amid Drought, Wealthy Homeowners in New Mexico are Getting a Tax Break to Water Their Lawns
- Amazon Prime Day Rare Deal: Get a Massage Therapy Gun With 14,000+ 5-Star Reviews for Just $32
- Amazon Prime Day 2023 Back to College Deals from Tech Must-Haves to Dorm Essentials
Recommendation
Moving abroad can be expensive: These 5 countries will 'pay' you to move there
This Automatic, Cordless Wine Opener With 27,500+ 5-Star Reviews Is Only $21 for Amazon Prime Day 2023
Carbon Removal Is Coming to Fossil Fuel Country. Can It Bring Jobs and Climate Action?
Maryland’s Largest County Just Banned Gas Appliances in Most New Buildings—But Not Without Some Concessions
Taylor Swift makes surprise visit to Kansas City children’s hospital
How climate change could cause a home insurance meltdown
Why Patrick Mahomes Says Wife Brittany Has a “Good Sense” on How to Handle Online Haters
Oil Companies Had a Problem With ExxonMobil’s Industry-Wide Carbon Capture Proposal: Exxon’s Bad Reputation