Current:Home > reviewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -CoinMarket
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-11 23:22:15
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (8)
Related
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- 2022 model Jeep and Ram vehicles under investigation by feds after multiple safety complaints
- Eminem brings Taylor Swift’s historic reign at No. 1 to an end, Stevie Wonder’s record stays intact
- Madelyn Cline, Camila Mendes and More to Star in I Know What You Did Last Summer Reboot
- Intellectuals vs. The Internet
- New Federal Grants Could Slash U.S. Climate Emissions by Nearly 1 Billion Metric Tons Through 2050
- Mark Carnevale, PGA Tour winner and broadcaster, dies at 64
- Attorneys for state of Utah ask parole board to keep death sentence for man convicted in 1998 murder
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- How Teresa Giudice and Luis Ruelas Will Celebrate 2nd Wedding Anniversary
Ranking
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- U.S. stocks little moved by potential Harris run for president against Trump
- Joe Biden dropped out of the election. If you're stressed, you're not alone.
- Missouri judge overturns wrongful murder conviction of man imprisoned for over 30 years
- Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
- Eminem brings Taylor Swift’s historic reign at No. 1 to an end, Stevie Wonder’s record stays intact
- US opens investigation into Delta after global tech meltdown leads to massive cancellations
- For Appalachian Artists, the Landscape Is Much More Than the Sum of Its Natural Resources
Recommendation
Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
Cyber security startup Wiz reportedly rejects $23 billion acquisition proposal from Google
Rushed railcar inspections and ‘stagnated’ safety record reinforce concerns after fiery Ohio crash
‘We were built for this moment': Black women rally around Kamala Harris
Nevada attorney general revives 2020 fake electors case
New Federal Grants Could Slash U.S. Climate Emissions by Nearly 1 Billion Metric Tons Through 2050
US home sales fell in June to slowest pace since December amid rising mortgage rates, home prices
Missouri judge overturns wrongful murder conviction of man imprisoned for over 30 years